Rideboard was a car sharing service that was offered by students at James Madison University to other students that needed to commute home on weekends. The idea behind the logo was to make it young and hip, trendy, cool and suave to appeal to the students. We also wanted to increase the brand value of the service and give it legitmacy in the community. The program was eventually retired as other more popular services like Zimride became popular.

  • Date
  • Categories
  • Client
    James Madison University - University Information
  • Tools Used
    Adobe Illustrator
  • Fonts Used
    Adobe Garamond and Trajan Pro

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